Taking Your Business Global Today

• Lynette Chandler

We are working and developing our businesses in a global economy. So what are you doing to take your business global today and thrive? Your website reaches a worldwide audience. Your ezine goes everywhere. Your blog enjoys an international readership. But your teleconferences have probably suffered somewhat in the attempt to reach beyond the shores of your own continent due to the prohibitive costs of long distance telephone calls for individual users.

Until the advent of web conferencing that is.

The use of an internet based conference room removes all of the geographical boundaries and (long distance charges) that a typical telephone bridge line involves. Users all over the globe can participate in and enjoy the live presentation and interactivity.

Some web conference participants are willing to change their sleep patterns to participate in virtual presentations hosted in another time zone. To encourage global involvement in your web conferences, be sure to provide times in GMT as well as US time zones.

You can also consider offering repeating the web conference 12 hours later for those on the other side of the world to enjoy during their regular waking hours.

Another way that web conferencing excels over simple teleconference technology is that it allows presenters to make use of visual tools. Conference rooms move easily between full interaction modes where users can freely interact by text chat or microphones; and hard presentation modes where the presenter is in full control of everything that the users see and hear.

Many conference tools even allow for simple desktop sharing functions. You can use this to demonstrate software, or teach the group how to do something with your products. Participants see everything you do on your computer just the way that you see it. Imagine the possibilities for training international representatives to provide support locally.

If you’re really serious about expanding your business into other countries, web conferencing gives you a tool to reach out to and develop relationships with other business owners in the country you want to reach.
Your conference room becomes more than a presentation hall for big events; you can also use it as a virtual office to meet with potential partners, investors and clients.

Developing a profitable relationship takes an investment in time and to truly succeed requires a harvest of trust. The more time you can spend with your leads and potential partners, the greater your chance of success. The cost of having your own web conference room available to you 24 hours a day will seem like pocket change when compared to the cost of just a few international telephone conference calls.

Whatever your global business aspirations are, web conferencing can help you take your business global today faster and with fewer costs and complications

About the author:

Lynette Chandler helps small business owners communicate with their customers through web conferencing. Discover what web conferencing can do for your business at Meeting On Now.

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• Lynette Chandler

Energize Your Blog…Starting NOW!

Bloggers everywhere are going to be rejoicing today…really. One of the biggest challenges of a blog is to keeping it fresh with new content and driving traffic. Well, at long last, Lynette has launched her Blog Energizer and it is the perfect resource to cure those blogging ails.

You can sign up, for FREE, and receive access to:

• Freebies you can give away on your blog
• Blogs that are looking for guest bloggers
• Bloggers who might just want to write for your blog
• Podcasts that are looking for people to interview
• Traffic boosting ideas for your blog…and more

To get your account, just click here to sign up for free.

What Is Your Favorite Online Communication Medium?

A couple weeks ago, I asked if you prefer writing or speaking, but let’s get a little more specific in regard to the way you like to send and receive information online. Whether it’s email, through blogs, video or audio, there are many ways to communicate online.

What are favorite ways to send and receive information online?

Sweetie on the Net This Week

If you’re looking fun and excitement on the Internet (hehehe), here’s where the Sweetie has been spotted this week:

The Future of Internet Marketing: Rob Toth, gave me 3 simple yet challenging questions about information marketing.

He asked me for my opinion on - the future of information marketing, an info marketing success tip and what mistake info marketers should avoid.

The audio has been posted to Dan Kennedy’s Info Riches blog right here.

WAHM 2.0 Profile: Kelly McCausey asked me 8 questions getting started as a “work at home mom” on WAHM 2.0 Sparkplugging blog.

Read it and find out how I chose my work at home business,
what I love about working from home, my hopes for the future
and more.

MYTH: The Work Is Shoddy…My Contractor Doesn’t Know What She’s Doing

Have you every hired someone to do work for you and what was returned to you was complete garbage?

Sure, I have too.

Does that mean the contractor didn’t know what she was doing?

Well, in some cases yes…but often it goes deeper than that and it always comes back to communication.

I’ve been meaning to write on this topic for quite some time and it’s something I talk about at Outsourcing Sweetie, but recently this issue came up in some online coaching I was doing with a client. I thought it was a great example of the need for communication, so I’ll share it here. She needed a website header created and she requested one. She said it was for XX website and gave a simple instruction on what look she was going for.

The graphic artist didn’t ask any further questions and set to work. Obviously, at that point, the artist could have inquired further, but sometimes when working with graphics it’s just easier to give a client something to look at, so you can go from there.

Well, the first graphic produced was not to her liking. She simply said it was pretty, but quite plain. She asked if the artist was planning on adding something and that she was looking for a more professional look.

Again, not much detail. Instead, she might have looked at and gave instructions on things like:

• Color: Did she like the colors? Did she want one or all of the colors changed? To what?
• Text: Did she want additional text? In the original instruction, she didn’t even say what text she wanted, so the artist simply put the website name on the header.
• Font: Did she like the font? What about the size? What about the positioning on the graphic?
• Images: Did she like the images used in the header? Was there something in particular she’d like to see?

The more you can guide your contractor to what you want, the better. They aren’t mind readers and they need to know your vision. Tell ‘em exactly what that is.

Report Special: 75 Link Building Ideas

It’s that time again -> Sweetie Saturday Report Club Time!

To Report Club Members: If you’re a member, this brand new report is already in your account. If you’re not a member yet, info on signing up comes in a bit. If you’re looking for BIG value in your Internet Marketing learning materials, you’ll definitely want to check this out.

But back to this month’s report…

You’ve probably heard that to get good traffic - from website and otherwise - you need links to your website. Well, there’s no way around it, links are like gold for an online business. They boost your reputation, drive traffic and improve your search engine rankings. It’s definitely a worthwhile exercise to build links to your site…but how?

This month’s Sweetie Saturday Report (for Report Club Members only) shows you easy and cost-effective ways to build those links to receive the long-term benefits for your website.

Introducing: “75 Link Building Strategies: For Increased Traffic and Boosted Search Engine Rankings”…this is your guide to increasing your reputation with your prospects AND the search engines.

This guide includes a written report plus full audio recording that covers 75 ways to build more links to your website and discusses:

The benefits of building links to your website and how your efforts today, can mean a lifetime of benefit.

Guidance on what kinds of links search engines are looking for.

6 things to AVOID in you link-building efforts.

The best thing is, most of the 75 ideas won’t cost you a dime to do…so you can start your link building campaign, no matter your budget.

At only 10 easy-to-digest pages (or listen to the audio if you prefer), you can zip through it and begin your link-building campaign today. There is absolutely no sense in reading all day, when you can be building highly-beneficial links to your website.

Get the Report + Audio for Only $12.97 by Joining the Club…

Click here to join the Sweetie Saturday Report Club for $12.97 per month and instantly receive a new Sweetie Saturday Report each month. You can cancel at any time.

Plus, you’ll receive this…

Members-Only Perk:

The monthly Essential Biz Notes supplement is a personal letter from me including a variety of strategies and recommendations for all aspects of your online business.

This month’s topic: This month’s topic: “Lacking Focus?: Give Yourself a Virtual Slap” ~ This month gives you insight into my recent struggle with focus as I dealt with an important shift in my business focus & a new baby…and the strategies for staying focused can help you too.

What to Do Next

Click here for full details on the Sweetie Saturday Report Club.

…or…

If you’ve already made up your mind, go directly to the sign up page.

Have You Started Your Press Release Campaign Yet?

You’ve probably heard people talk about how press releases are a great way to get publicity for your business. Online press releases build incoming links and publicity. Press release sent to traditional media can bring even more exposure and credibility to your business.

But if you haven’t started your first press release campaign yet, it may be because of these common obstacles:

• You aren’t sure how to get started and the task of writing your own press releases seems daunting.
• You’ve thought about hiring someone to do your press releases, but the hefty price tag has held you back.

Well neither is a good excuse anymore because you can have your press releases prepared by a 15-year publicity veteran for less than $5 per release. Yep, you read that right – LESS than $5 per release. Plus, you’ll even get tips on distributing your release and making the most of your publicity.

You can find out more at AllPressContent.com

…and discover the easy way to start you next press release campaign.

Free Download: How Do I Fix My Business Finances?

If you are worried about your business finances, have troubles paying your bills each month and barely have anything left for a paycheck of your own, here is a free guide to help you begin your own “Small Business Turnaround”.

A Small Business Turnaround is the process of reorganizing your business so it’s profitable, you’re able to pay bills when they are due and you can also earn a decent living for yourself.

This starter guide Small Business Turnaround: A Roadmap for Owners (PDF) includes practical guidance to help you start turning things around right away. The guide was put together by Van Lanier, a veteran Turnaround specialist whose been helping businesses become profitable again since 1977.

Download yours: Click here.

(If you’re interested in sharing the report with others, republishing information is inside)