The Power of Social Proof

Internet Marketing Prescriptions Archives

Topic: The Power of Social Proof


Subject: Pardon the weekend interruption...	Sent: October 1, 2005



Hi there,

Pardon the weekend interruption. I rarely work weekends
these days...but when my friend Jeff Walker emailed me with
this today, I knew I had to let you know ASAP.

Have you ever launched a product with high hopes of the
sales flooding in...and then when the big day came ---

NOTHING?

Yeah, me too. But I've learned some strategies along the way
from my friend Jeff Walker - who has advised a number of
people on some huge launches (John Reese, Frank Kern, Jason
Potash...).

One of these strategies and indispensable tools for moving
your product is SOCIAL PROOF.

Social proof is a very powerful psychological trigger that
can really influence the way people act.

For instance, have you ever gotten off a plane in a strange
airport and then just sort of followed the crowd to the
baggage claim? And done so without really looking at all the
signs... just followed the herd?

If so, you were acting on 'Social Proof' - everyone else was
doing something, and you followed right along.

Every day, in many many ways... we all react to Social
Proof. It is built into our genetic make-up. This is
powerful stuff. And it can add serious power to your
marketing.

If you want to learn how some of my favorite 'top dogs' use
social proof in their marketing, there is a free teleclass
coming up on this exact topic. You can get the details here:

http://www.productlaunchformula.com/prelaunch

Sign up now for a call reminder...and everyone who signs up
will receive a recording of the call and complete
transcripts.

Talk to you next week,
Alice Seba
Your Friend & Partner in Online Success

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