Strategic Business Planning - But I'm Not Trying to Build an Empire

Internet Marketing Prescriptions Archives

Topic: Strategic Business Planning


Subject: But I'm Not Trying to Build an Empire	Sent: October 31, 2005



Hi there,

Happy Hallowe'en! Just doing a bit of work on this fun day before
we get into today's festivities. Hope you're having a great day
as well.

Last week I told you about the Final Chapter of Rich Schefren's
Internet Business Manifesto. I received lots of great feedback
and many people told me they thought this final chapter was the
best. I thought so too!

But some people have expressed concern that they didn't feel that
the information was intended for them. They felt Rich was
snubbing the "lifestyle business myth" and it was a stab at what
they had been working so hard at. They also said they didn't want
to be multi-million dollar company, they just wanted to live a
comfortable lifestyle....so why would this information apply?

I've been working at what I consider to be the "lifestyle
business" too, but it's completely grounded in the real business
practices Rich sets out in his Manifesto chapters. You can't
build a long-term business chasing the latest money-making
opportunity.

And here's another important point...

You also can't set it and completely forget it, even if there are
many passive factors to your business. Even if it's not you
physically working at your business, you need the resources and
staff/contractors to maintain and grow your business. There is
always work to be done and strategies to put in place.

Rich teaches you how to make the most of the resources you have
and teaches you what resources you should acquire. It has been a
powerful lesson for me. Learning about the value of customers and
how to make the most of them was very important to me. And the
realization that just because I have someone on my "customer
list" doesn't mean they're a customer anymore. We need to put
things into place to make sure we keep our customers.

A solid plan is important and if we continue to wing it - no, I
don't agree that the big companies can come in and swallow us
whole because we have the "Sweetie" secret weapon the big guns
can't penetrate! But I do believe it makes it hard to grow your
business efficiently.

If you missed reading the Final Chapter, I encourage you to do
so.

If you already read it...come share your thoughts on my blog. I'd
love to chat!

Here's the link to get your copy:
http://www.aliceseba.com/finalchapter.html

All the best,
Alice Seba
Your Friend & Partner in Online Success

P.S. My blog is here, come chat:
=> http://www.AliceSeba.com

All the best,
Alice Seba
Your Friend & Partner in Online Success

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